To ensure that the originality and uniqueness of the product are maintained, it is essential to follow the path of brand and trademark registration. Such registration protects against the threats of piracy and dilution.
Branding is necessary for every manufacturing or service providing business. A brand could be a business name, domain, logo, product name, or tagline. In other words, it is a feature that makes the product, entity or services differ from other competitors. Brand registration involves multiple processes; for startups, the branding process starts with the selection of a business name.
It is advisable to have a business name that is similar to the brand name. Law firms can offer assistance in terms of determining whether your brand name is suitable, and can distinguish your mark from the marks of other entities.
For a business, a registered trademark is an important asset. It is vital to protect one’s company’s investment in the brand or symbol. A trademark is any mark that distinguishes the goods and services of one entity from the goods and services of another, including a symbol, logo, word, tagline, or label.
In India, patents, designs, and trademarks are registered under the Controller General of Patents, Designs & Trade Marks, under the Ministry of Commerce and Industry, Government of India. Though registration under the Trade Marks Act, 1999 is not necessary, it is highly advisable as it helps secure your mark, and protect it. The process can be considerably eased through the assistance of law firms which provide the necessary resources and expertise in the registration process.